Responsibilities

• Marketing ownership of customer Rewards program across Credit Card suite
• Build customer-centric marketing strategies based on business priorities
• Develop a program-level strategic roadmap, and prioritize activities to ensure highest leverage work is completed, with eye for efficiencies
• Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies
• Drive engagement and retention of customers across the full lifecycle through marketing of rewards-driven benefits.
• Lead Total Rewards-driven credit card marketing strategies; encourage enrollment and balance growth across our eligible credit cardholder populations and ongoing monitoring of program positioning, customer feedback, and Enterprise-level priorities.
• Partner closely with cross-functional teams across the organization, including Product, Business, Creative, Analytics, Design, etc. to deliver multi-channel marketing strategies that drive strong customer engagement and loyalty.
• Deliver creative excellence through end-to-end creative development, from creative brief to development to implementation of tactical marketing campaigns, primarily in owned channels (email, site, mobile, and direct mail).
• Establish foundational elements of product positioning, such as audience personas, marketing claims development, and creative toolkits.
• Serve as subject matter expert on target audience behaviors and understands how to translate value proposition into messaging that resonates with desired audience.