Loyalty Retention Specialist - W.I. Simonson

Santa Monica, CA (On-site)

$120K/yr – $180K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end of term retention for dealership loyalty customers by coordinating multi‑channel outreach across CRM and OEM platforms to hit retention goals and deliver a VIP, end‑to‑end experience.

  • Own end of term communications and replacement payment options to drive repeat business.
  • Coordinate cross‑system workflows (CRM, OEM platforms, loyalty sites) to meet Sonic retention standards.
  • Schedule pre‑inspections/test drives and track outcomes to keep management informed.

Job Description

Responsibilities

  • Responsible for direct communication with the dealership’s loyalty of previous lease and loan customers
  • Adhere to the dealership’s loyalty process for previous lease and loan customers
  • Deliver a VIP experience to dealership’s loyalty customers to ensure repeat business
  • Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals
  • Must multi-task and work within multiple systems (CRM, OEM Financial platform, retention specific sites, etc)
  • Contact customers via phone, email and text to communicate lease/loan end information
  • Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract
  • Tracks all guest contact and communicates outcomes with management team
  • Utilizes knowledge of customer’s current vehicle ownership (vehicle type, monthly payment, etc) to provide end of term solutions to meet the customer need
  • Provide and speak to replacement payment options (lease, loan, cash)
  • Schedule appointments for pre-inspections and new vehicle test drives (where applicable)

Requirements

  • Minimum 1 year automotive retail experience.
  • Able to set priorities, multi-task, achieve goal and obtain buy-in.
  • Proficient in CDK CRM (Elead).
  • Exceptional communication skills, both written and verbal.
  • Ability to establish and maintain strong internal and external relationships.
  • Strong organizational and time management skills.
  • Must be adaptable to change.
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
  • All applicants must be authorized to work in the USA.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

Benefits

  • Medical, Dental, Vision, HSA, 401k and PTO.
  • Personal Automotive Concierge Service.
  • award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
Sonic Automotive logo

Sonic Automotive

3.6 Glassdoor

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our Company culture thrives on creating, innovating, and providing industry-leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports guest experiences.

Founded in 1997
Charlotte, North Carolina, US
2.3K employees (88 in marketing)
59% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
128.5K
Monthly Google Ads Budget
$313
Traffic Source Mix
Search
28.1%
Direct
56.9%
Referral
13.7%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
63 (3% of company)
Median Career Experience
11.5 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$92.4M
Last Raise
$92.4M
Post IPO Equity, 17 years ago

Funding History

  • May 2009
    Post IPO Equity • $92.4M

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