Own the end-to-end CRM and loyalty ecosystem, driving cross-channel campaigns, experiments, and analytics to grow acquisition, engagement, and lifecycle value.

• CRM campaigns, loyalty programs, and personalized customer experiences across all channels, including email, app, SMS, in-store, print, web, and social media.
• Lead the execution, tracking, and optimization of fuel discount programs, ensuring accurate offer deployment across systems while analyzing performance, customer response, and ROI to inform future promotional strategy.
• Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth.
• Partner with the Brand Experience Manager and Customer Experience team, including Price Book and Category Management, to develop and deliver targeted, data-driven communications across the customer lifecycle.
• Establish and manage campaign measurement frameworks; analyze performance and deliver actionable insights and reporting to leadership.
• Lead customer analytics, providing insights on behavior, lifecycle, churn, and engagement to inform strategy and decision-making.
• Design and execute A/B and multivariate testing to optimize campaign effectiveness, including messaging, targeting, and timing.
• Collaborate cross-functionally with Marketing, Category Management, Merchandising, IT, and Analytics teams to align strategies and support execution.
• Manage relationships with digital partners and digital vendors, including loyalty platforms and app providers.
• Support marketing initiatives for new and remodeled store locations, including loyalty strategy and integrated promotional planning.