Responsibilities

• Day-To-Day Program Management
• Creates and manages ongoing loyalty program management, including roadmap updates, prioritization, and sequencing to support business goals.
• Executes strategies across the member lifecycle: acquisition, engagement, retention, and reactivation.
• Partners with cross functional teams (GBT, Web/Merch, Community, Product Management, Customer Service) to assess feature requests, resolve issues, and implement enhancements across front end and backend systems.
• Ensures loyalty initiatives align with brand, channel, and product roadmaps for a cohesive consumer experience.
• Works closely with CRM to develop, test, and optimize loyalty messaging and communication flows.
• Equips Customer Service with the tools, training, and messaging needed to deliver exceptional member support.
• Acts as the organization’s subject matter expert on loyalty platforms, program mechanics, and best practices.
• Program Growth & Innovation: Identifies new loyalty strategies, member benefits, and program structures that align with consumer insights and business needs.
• Develops business cases, requirements, and ROI models to inform decision making.

Requirements

• 8+ years’ work experience in loyalty, ecommerce, digital marketing or related function
• 5+ years’ hands-on work experience managing consumer loyalty programs
• Experience in direct-to-consumer retail or multi-brand environments, ideally with ecommerce or multichannel focus.
• Strategic with a focus on execution - hands on experience managing loyalty programs within Shopify, including use of key integration platforms (e.g., Yotpo, LoyaltyLion, Bubblehouse) for program setup, operations, and optimization.
• You thrive in a collaborative, one-team culture and bring team members along the journey.
• Strong analytical skills with proven experience using reporting tools, evaluating performance, and guiding analytics or data science partners to meet loyalty business needs.
• Proven success partnering with IT, Product Management, and channel owners to deliver seamless end-to-end consumer experiences.
• Excellent project management skills with the ability to manage multiple workstreams in a fast‑paced environment.
• Confident communicator with the ability to present ideas clearly and influence stakeholders at all levels.
• Entrepreneurial mindset with the ability to proactively identify opportunities and drive initiatives forward.

Benefits

• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.