Loyalty Program Director

San Diego, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the VIP program end-to-end, shaping a cohesive member experience across stores and digital, while driving growth, engagement, and renewals through data-informed experiments and cross-functional alignment.

  • Own the VIP roadmap from insight to test to recommendation.
  • Drive growth, frequency, and engagement by testing benefits, messaging, and experiences.
  • Align Marketing/CRM, Ecommerce, Retail Ops, CS, and Analytics, and speak for the VIP to leadership.

Job Description

Responsibilities

  • Be the internal “Champion of VIP,” ensuring the program feels intentional, valuable, and easy to understand
  • Own the VIP roadmap — from insight to idea to test to recommendation
  • Design and run experiments across benefits, messaging, experiences, and offers
  • Shape the VIP member experience, with a strong focus on stores (about 60%) and digital (about 40%)
  • Partner closely with Marketing/CRM, Ecommerce, Retail Operations, Customer Service, and Analytics
  • Bring data, member feedback, and clear recommendations to leadership
  • Be the voice of the VIP member inside the company
  • Drive VIP membership growth and joins
  • Increase purchase frequency and engagement among VIP members
  • Improve VIP member satisfaction and renewal rates

Requirements

  • Experience leading loyalty or membership programs
  • Subscription business experience
  • CRM and lifecycle marketing expertise
  • Customer experience or service design background
  • Strong analytical and experimentation mindset

Preferred

  • Omnichannel retail experience
  • Ecommerce or DTC growth exposure
Elderwood logo

Elderwood

Elderwood is a leading provider of care for seniors in the Northeast and Mid-Atlantic states. Offering a wide range of services across a continuum of high-quality facilities, Elderwood is consistently recognized for quality and value. Service lines include independent living, assisted living and skilled nursing, with specialty services such as subacute rehab, memory care, orthopedic and cardiac rehabilitation, cardiac telemetry, wound therapy, ventilator care and oncology care. Elderwood’s affiliates provide additional services including home care, pharmacy and prescription delivery, medical transportation, and managed long-term care services.At Elderwood, we’re not just a location providing a service—we’re people caring for people. That’s why in everything we do, we put the wellbeing of our residents and their families first. Through our comprehensive services, professional staff, and person-centered approach, we’re committed to providing the highest level of care in order to maintain our residents’ health and wellness.

Founded in 1978
Buffalo, New York, USA
1.6K employees

Traffic Signals

Monthly Visitors
23.2K
Traffic Source Mix
Search
40.5%
Direct
43.1%
Referral
5.5%
Social
10%
Paid
0.9%

Headcount Trend

Current headcount: ~1.6K

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