Loyalty Marketing Analyst at Wawa, Inc. | Media, PA

Wawa, Inc.

Loyalty Marketing Analyst

Media, PA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own loyalty measurement and optimization for rewards and personalization across a retail rewards program and digital channels, turning data into decisions that lift engagement and profitability.

Loyalty and personalization analytics: design tests, select controls, and translate lift into actionable ROI.
Cross-functional storytelling: synthesize insights for marketing, product, and partnerships to drive action.
Data integration and storytelling: harmonize multiple data sources to present concise narratives that guide loyalty strategy and investments.

Job Description

Responsibilities

Analyze and quantify the overall effectiveness and profitability of loyalty marketing and personalization strategies to drive engagement in the Wawa Rewards and digital channels to provide actionable insights to drive decision making. Responsible for control group selection, measurement, and analysis.
Collaborate with key business partners to understand goals, make offer and/or test and learn recommendations and follow up with results and key learnings.
Through advanced analysis, optimize future offer and personalization strategy to maximize benefit of rewards offer strategy to improve sales, profitability, registration and customer engagement based on data insights.
Measure the impact of special and earned offers and/or test and learn efforts and work with key partners to optimize offer strategies.
Prioritize and balance objectives such as Loyalty program growth, category growth and growth of digital channels.
Integrate data from multiple sources to articulate a clear story around our loyalty program for key stakeholders across the business. Communicate results in a concise and understandable fashion to the rest of the marketing department including partners that may not have a background in statistical analysis.
Analyze large, complex datasets using advanced statistical techniques resulting in actionable recommendations to maximize optimization and profitability.
Create clear, concise and compelling presentations with actionable insights.
Perform ad hoc loyalty and customer analysis as required.
Understand and use advanced statistical methods to ensure no biases in sample selection and measuring test versus control lift at various granular levels such as customer groupings, geographic regions, or product hierarchies.

Requirements

Bachelor’s degree in marketing analytics, mathematics, statistics, data science or data analytics preferred
5+ years of experience in a data-driven position or analyzing A/B testing preferred
Computer skills include MS Excel, Word, PowerPoint
Prior experience with visualization tools such as Tableau a plus
Prior experience using SQL to pull information from databases a plus
Retail or QSR industry experience is a plus

Preferred

Prior experience with visualization tools such as Tableau a plus
Retail or QSR industry experience is a plus
Prior experience using SQL to pull information from databases a plus
Prior experience with visualization tools such as Tableau a plus

Wawa, Inc.

3.8 Glassdoor

Here at Wawa, the sky's the limit.Voted as “America’s Favorite Convenience Store,” Wawa operates a chain of convenience retail stores located in Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Indiana, Ohio, Kentucky, Virginia, North Carolina, Georgia, Alabama, Florida, and Washington D.C. We're fast-growing and expanding in 2025 and 2026. Today, Wawa is your all day, every day stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATMs. We're making every day a little more fulfilling—one smile, hoagie, and experience at a time. We know that it's our Associates who put the "wow" in working at Wawa, so we're invested in giving them the encouragement they need to take flight. By providing flexibility and support, at work and beyond, we create an environment where everyone can thrive. We believe that with the right ingredients to grow and build a career—and a little wind beneath the wings—our Associates can reach new heights.Guided by our commitment to community, Wawa's 46K+ Associates take pride in putting people first, making days brighter, and bringing joy to our friends and neighbors. With opportunities such as volunteering, charitable giving, and events, we're able to extend care beyond the workplace, building stronger neighborhoods and long-lasting relationships.We have benefits that fuel well-being, including:*• Employee Stock Ownership Plan (ESOP) • Tuition Reimbursement • 401(k) Plan • Medical/Dental/Prescription Coverage • Flexible Spending Accounts (Health Care & Dependent Care) • Employee Assistance & Wellness Programs • Employee Credit Union • Paid Time Off • Employee Resource Groups• Parental Leave • Wellness Programs *eligibility requirements may apply Got growth goals? Looking for a supportive flock? Soar with us!

Founded in 1964

Media, Pennsylvania, USA

20K employees (242 in marketing)

www.wawa.com

69% recommend to a friend

77% CEO approval