Responsibilities

• Program Operations: Manage daily execution, reward catalogs, and rules of the loyalty program.
• Campaign Execution: Launch targeted promotions, lifecycle emails, and exclusive perks to member segments.
• Data Analysis: Track critical KPIs including retention rate, repeat purchase rate, and reward redemption.
• Cross-Functional Collaboration: Partner with Tech, Product, and Support teams to fix bugs and improve user UX.
• Vendor Management: Act as the main point of contact for external loyalty platforms and software agencies.
• Perform such similar, comparable, or related duties as may be required or assigned.

Requirements

• Experience: 3 to 5 years in customer loyalty, lifecycle marketing, or CRM management.
• Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Tools: Hands-on experience with CRM tools and marketing automation platforms (e.g., Braze, Salesforce, HubSpot).
• Analytics: Strong proficiency in Microsoft Excel or Google Sheets for calculating program ROI.
• Communication: Clear writing skills to draft compelling program updates and notifications for members.

Preferred

• App Experience: Prior experience managing rewards programs embedded within mobile apps.
• A/B Testing: Familiarity with running subject line, offer, and reward tier experiments.

Benefits

• Health Insurance
• 401(K) Matching
• Paid Time Off
• Disability Insurance
• Opportunities for Advancement