Loyalty & Engagement Strategy Manager

New York, USA (Remote)

$77K/yr – $111K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive loyalty strategy and CRM design for restaurant brands, translating business goals into configurable loyalty and guest engagement solutions.

  • Must-have: 5+ years in loyalty/CRM for restaurants with Olo Loyalty/Engage experience.
  • Standout: Deep CRM-driven multi-channel guest journeys (email, SMS, app, in-store).
  • Standout: Proven ability to translate business needs into scalable loyalty configurations and run discovery sessions.

Job Description

Responsibilities

  • Partner with restaurant brands to design loyalty strategies aligned with their business goals such as increasing guest acquisition, visit frequency, average check size, and retention.
  • Recommend and design loyalty program structures including points-based programs, tiers, visit-based rewards, gamification, challenges, and personalized offers.
  • Advise on best practices for loyalty programs across quick service, fast casual, and full-service restaurant models.
  • Guide brands on integrating loyalty into the overall guest lifecycle and digital experience.
  • Provide strategic guidance on CRM architecture and guest data strategy for restaurant brands.
  • Help clients design segmentation frameworks based on guest behavior, visit frequency, spend patterns, and engagement signals.
  • Recommend CRM-driven marketing strategies including lifecycle campaigns, personalized promotions, win-back campaigns, and guest reactivation initiatives.
  • Advise on building guest journeys across channels such as email, SMS, mobile apps, digital ordering, and in-store experiences.
  • Support clients in establishing data capture strategies at key guest touchpoints (POS, online ordering, app, loyalty enrollment).
  • Guide brands on leveraging CRM insights to deliver personalized and relevant guest experiences.

Requirements

  • 5+ years of experience in loyalty programs, CRM/customer engagement platforms, restaurant technology, or solutions consulting.
  • Mastery of guest engagement strategies and lifecycle marketing.
  • Ability to translate business requirements into technical solution configurations supported by Olo Loyalty and Engage platform.
  • Excellent client-facing, facilitation, and presentation skills.

    Benefits

    • 20 days of paid time off
    • 10 sick days
    • 11 holidays, plus year-end closure
    • health, dental, and vision coverage for yourself and your family
    • 401k match
    • remote-office stipend
    • generous parental leave plan
    • volunteer time off
    • gift matching policy
    • and more!
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    Olo

    3.2 Glassdoor

    Olo was born out of a simple idea: What if you could order and pay for a coffee from your phone and have it ready upon arrival at the cafe? We got to work in 2005, sending text message orders to printers—two years before the iPhone would change the world.While the hospitality industry is still in the early innings of its digital transformation, we remain committed over two decades later to helping restaurants scale online ordering and delivery, make data-driven business decisions, and personalize the guest experience on- and off-premise.As a leading restaurant technology provider, we reach 95 million connected guests across approximately 89,000 locations, processing more than 2.5 million orders per day on average.With integrations to over 400 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market.Over 750 restaurant brands trust Olo to grow their sales, do more with less, and make every guest feel like a regular.

    Founded in 2005
    New York, New York, USA
    876 employees
    51% recommend to a friend
    71% CEO approval

    Traffic Signals

    Monthly Visitors
    4M
    Monthly Google Ads Budget
    $48.7K
    Traffic Source Mix
    Search
    9.8%
    Direct
    33.9%
    Referral
    20.5%
    Social
    0.2%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~876

    Funding

    Total Funding
    $184.5M
    Last Raise
    $103.3M
    Post IPO Equity, 4 years ago

    Funding History

    • Nov 2021
      Post IPO Equity • $103.3M
    • Jan 2019
      Secondary Market • $18M
    • Jan 2016
      Series D • $40M

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