Responsibilities

• Serves as Marketing Communications representative, when applicable, for assigned geographies or business units
• Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy
• Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners (e.g. geographical leadership, business unit partners, priority market managers, external agencies, etc.) to ensure integrated, comprehensive support for initiatives
• Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
• Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
• Identifies and cultivates strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
• Plans and executes, when applicable, high-value client events
• Provides marketing and communications oversight and management, when applicable, for various events and initiatives at the corporate level or in the markets (e.g., De Novo, grand openings, financial education efforts, Women + Wealth, Disaster relief, etc.)
• Manages, on occasion, junior business partners, offers advice and guidance
• May take responsibility for larger geographies and/or business units with complex needs and/or objectives

Requirements

• Bachelor’s degree in Marketing or related field
• Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
• Experience with event planning
• Willingness to travel for program and/or initiative execution

Preferred

• Demonstrated leadership or influencer capabilities
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)
• Strong planning and project management skills

Benefits

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program