Responsibilities

• Support the Senior Social Director and Creative Director to produce new Social content franchises across LN Social Feeds (focus on IG, TikTok and YT)
• Balance planned content franchises with agile, real-time storytelling by identifying opportunities around artists, cultural moments and social trends that create value for fans and drive engagement across Live Nation social channels
• Act as social marketing lead on various projects to drive social creative strategy, oversee social distribution plans, and post timelines
• Create on-the-fly social-first video content tailored for various artists and social platforms (by yourself, with other team members, vendors, and Creators)
• Attend and cover events including but not limited to festivals, premieres, industry events, pop-ups, etc., to support client and stakeholder needs for Live Nation social feeds
• Spend roughly one-third of your time managing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, leading strategy and execution from planning through optimization, including audience targeting, creative recommendations, budget allocation and performance analysis to maximize campaign performance and drive audience growth
• Work independently, as well as part of a team, to establish project deliverables
• Collaborate closely with internal clients and stakeholders to help facilitate the creation of concert industry-related content
• Communicate and project manage effectively across various channels (Asana, Email, Slack, etc.)
• Proficient copywriter with ability to adapt tone of voice across platforms for multiple artists/genres

Requirements

• 4-5 years of experience in social media management, influencer marketing, public relations, or otherwise relevant role
• Proven success creating and publishing content across all major social media platforms (Instagram, TikTok, YouTube, Facebook and X)
• Demonstrated success executing and optimizing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, including management of significant media budgets
• Ability to film on-the-fly mobile phone content for social feeds
• Understanding of and interest in the live entertainment industry (both concerts & comedy) - superfans welcome!
• Proficient in Microsoft Suite (Word, Excel, PowerPoint), Google Suite (Docs, Sheets, Slides)
• Experience adjusting priorities based on new requests and existing deadlines while operating in a fast-paced work environment
• Strong project management skills and attention to detail
• Excellent communication skills, both written and verbal
• A creativity mindset and problem-solving aptitude

Preferred

• Previous experience managing or mentoring 1–2 direct reports is preferred
• Familiarity with Asana or similar project management tools is strongly preferred
• Working knowledge of social media management tools (Sprout, Later, or similar software)

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH : 401(k) program with company match, stock reimbursement program
• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS : Volunteer time off, crowdfunding match