Responsibilities

• Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement.
• Craft compelling brand narratives and content strategies aligned with luxury positioning.
• Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation.
• Develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success.
• Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates.
• Manage SEO, paid media, CRM, and email strategies to improve acquisition and retention.
• Use guest segmentation and performance insights to optimize marketing ROI.
• Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value.
• Manage social media strategy and content development to build brand community.
• Manage influencer collaborations to amplify brand messaging.

Requirements

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong Creative Mind
• Ability to organize exclusive events to the
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure & fast paced environmen
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.