Responsibilities

• Lifecycle & nurture: Build and run our email + SMS programs across the full journey: lead nurture, onboarding, in-case engagement, retention, win-back, and cross-sell across verticals.
• Lifecycle & nurture: Design nurture for long timelines — keeping clients engaged through multi-month (and longer) case waits, and recovering leads who don't convert on first contact.
• Lifecycle & nurture: Stand up and own the lifecycle stack wired into Salesforce and our data warehouse.
• Activation: Drive clients to complete the actions that move their case forward — signing documents, uploading records, attesting, and adopting our app — through well-timed, helpful messaging.
• Referral & reputation: Build referral and review-generation programs triggered off milestone moments like a won case.
• Social media: Own Turnout's organic social end to end — content calendar, publishing, and day-to-day community engagement on the platforms our audiences actually use.
• Social media: Build genuine community with the people we serve — people with disabilities, seniors, veterans, and parents navigating IEPs — and handle social customer care.
• Measurement: Report on conversion, activation, retention/churn, cross-sell, and engagement — and run experiments to improve them.

Requirements

• Experience in lifecycle, CRM, or growth marketing — ideally DTC, healthtech, fintech, or another high-consideration consumer service.
• A hands-on builder who has personally built nurture and retention programs in a modern CRM/ESP, not just briefed an agency.
• Comfortable in data: you can segment an audience, read a funnel, and act on what it tells you.
• Social-native: you understand community building, not just posting.
• Energized by building a function from scratch.

Preferred

• Spanish fluency
• Experience marketing to disability, senior, veteran, or healthcare audiences.
• Familiarity with Salesforce; an instinct for accessible, inclusive content.