Responsibilities

• Email and SMS Strategy: Own the Klaviyo ecosystem: flows, campaigns, segmentation, deliverability, and list health
• Own Attentive for SMS: campaign strategy, compliance, subscriber growth, and revenue attribution. This is a revenue channel, not a notification tool.
• Manage cross-channel coordination between Klaviyo and Attentive. Suppression logic, frequency capping, and journey sequencing across both platforms so customers are not getting hit from every direction at once.
• Build and optimize lifecycle flows: welcome series, post-purchase education, browse and cart abandonment, winback, sunset, VIP, replenishment, and other automations
• Plan and execute the campaign calendar. Weekly sends, product drops, seasonal pushes, and Breakfast Balls content integration.
• Redesign and iterate a loyalty and rewards program that fits our customer (golf-obsessed, repeat buyers, brand-loyal). Tier structure, reward mechanics, and earning rules all need to be refined.
• Build and launch a referral program. The vast majority of customers find us via word-of-mouth or social. A structured referral program is one of our highest-ROI retention opportunities and you will be the one to own it.
• Own repeat purchase rate, customer LTV, and cohort retention metrics. These become your scoreboard.
• Build reactivation strategies for lapsed customers, seasonal buyers, and one-time purchasers

Requirements

• 3 to 5 years owning lifecycle marketing or retention at a DTC brand (not just email execution, but strategy, flows, and revenue ownership)
• Deep Klaviyo expertise: flows, advanced segmentation, dynamic content, A/B testing, deliverability management
• Hands-on experience with Attentive or a comparable SMS platform like Postscript, used as a revenue channel
• You have built a retention program from early-stage or rebuilt one that was underperforming. This is not a maintain-what-exists role.
• Loyalty or referral program experience. You have launched at least one and can point to the revenue impact.
• Strong analytical mindset. You think in cohorts, LTV, RFM, and payback periods, not just open rates.
• Copywriting instincts. You can write a subject line that gets opened and body copy that sounds human, not templated.
• Comfortable managing email and SMS on separate platforms, including suppression logic and frequency management across both
• Design skills. You can operate inside Figma or Photoshop to design and slice.
• You are a self-starter who builds systems, documents processes, and does not wait for a brief

Preferred

• Experience with Rivo or similar Shopify-native loyalty platforms
• Experience with Okendo or similar review platforms, particularly review request optimization and UGC collection
• Referral program launch experience
• You have worked at a brand doing $10M to $80M in DTC revenue with a physical product
• Background in apparel, golf, lifestyle, or fashion verticals
• Experience with zero-party data collection (quizzes, preference centers, progressive profiling)
• You have built weather-triggered or seasonal campaign strategies for products with seasonal buying patterns

Benefits

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Heavily discounted Bad Birdie apparel