Lifecycle Operations Manager at Ōura | USA | $117K/yr – $169K/yr

Ōura

Lifecycle Operations Manager

USA (Remote)

$117K/yr – $169K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale the lifecycle tech stack and data models, with a strong emphasis on governance, experimentation, and automated workflows that reduce manual toil for multi-channel journeys.

Lifecycle data models and tooling roadmap ownership across events, attributes, segments and propensity signals.
Braze-centric journey design, onboarding of new channels, and reusable components to speed iteration.
End to end experiment framework and governance, including reporting, health, and optimization of personalized journeys.

Job Description

Responsibilities

Define and own the technical roadmap for our lifecycle tooling ecosystem (e.g., Braze), ensuring total data stability, governance, and future-proof documentation.
Lead cross-functional work alongside Lifecycle Marketing, Data Engineering and Data Analytics to define and maintain source of truth lifecycle data models (events, attributes, segments, composite scores, propensity models).
Drive operational efficiency by architecting AI-driven automation workflows and internal tooling to eliminate repetitive production overhead (e.g., scalable dynamic content engines). Create and maintain documentation for journeys, data dependencies, and operational workflows.
Lead the evaluation and onboarding of new capabilities (e.g., additional channels, new integrations) with a clear view of impact vs. complexity.
Collaborate with the lifecycle marketers to systematize journey designs and briefs into robust, testable flows in Braze (or equivalent)
Implement and maintain scalable templates, modular components, and reusable logic
Build and manage guardrails and governance for sending rules
Partner with lifecycle marketers to ensure new journeys follow best practices
Operationalize A/B and multivariate tests end to end, setting up principles for audience configuration, randomization, holdouts, and measurement-ready instrumentation.
Collaborate with Lifecycle marketers and Data Science to prioritize and execute personalization experiments and help operationalize outputs into journeys.

Requirements

8+ years of deep experience in lifecycle / CRM operations
Proven track record of architectural ownership: You have scaled CRM/MarTech platforms (like Braze) for millions of active users, ideally within a subscription or membership-based model.
Hands-on experience with a marketing automation platform configuring personalized journeys.
Solid understanding of experiment design (control vs test, holdouts, key metrics, avoiding bias), best practices and practical constraints in production systems.
Demonstrated experience partnering with data and engineering teams on integrations, advanced data models, and troubleshooting.
Proven ability to manage multiple initiatives and cross function partners in parallel with clear prioritization and communication.
Excellent problem‑solving and debugging skills; comfortable owning issues end to end until resolved.
Technical proficiency with HTML and templating logic (e.g., Liquid or similar); comfortable reading, writing, and debugging dynamic content and personalization rules.

Benefits

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location.
Region 1: $143,650 - $169,000
Region 2: $130,050 - $153,000
Region 3: $117,300 - $138,000
A recruiter can determine your Region based on your US location.

Ōura

4.4 Glassdoor

Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health. The Oura Ring and Oura App provide daily insights into sleep, activity, stress, recovery and much more. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped millions of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey.JOIN THE OURA TEAMWe are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience.We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We are uncompromising in delivering value to our members and our partners across the globe..Ouraring Inc. is headquartered in San Francisco, CA

Founded in 2013

San Francisco, California, USA

1.1K employees (108 in marketing)

ouraring.com/how-it-works

91% recommend to a friend

96% CEO approval