Responsibilities

• Manage the execution of lifecycle marketing campaigns across Email, SMS/MMS/RCS, and Direct Mail, ensuring all workback schedules and send deadlines are met.
• Maintain campaign calendars, send schedules, flow launches, and testing roadmaps in partnership with the Retention team.
• Coordinate with Creative, Copy, Data, and Agency partners to ensure timely asset delivery, accurate campaign builds, and smooth deployment.
• Oversee direct mail campaign execution, including asset readiness, vendor coordination, and list or creative file transfers via FTP/SFTP.
• Ensure QA checkpoints, approvals, and compliance steps are incorporated into campaign timelines and consistently followed.
• Proactively flag risks, dependencies, or bandwidth constraints that could impact scheduled sends.
• Project manage wholesale marketing initiatives, ensuring all creative and strategic deliverables supporting retail partners are delivered on time and to spec.
• Maintain clear workback schedules and milestone tracking aligned with product launches and retail partner timelines.
• Coordinate cross-functional teams to scope, assign, and track deliverables across creative, messaging, and production needs.
• Ensure wholesale marketing assets meet brand standards, technical specifications, and partner requirements prior to delivery.

Requirements

• 3-5 years of experience in marketing project management, CRM or lifecycle marketing operations, or campaign management in a fast-paced, cross-functional environment.
• Experience supporting email marketing and/or retention programs, including familiarity with flows, segmentation, and campaign calendars.
• Experience coordinating marketing deliverables across multiple teams, ensuring creative, messaging, and operational assets are delivered on schedule.
• Proven success managing multiple concurrent campaigns or initiatives while maintaining accuracy and attention to detail.
• Strong working knowledge of project management systems such as Airtable, Asana, or similar tools and comfort navigating ESP or CRM platforms.
• Clear understanding of QA processes, approvals, and deployment best practices in lifecycle marketing.
• Ability to manage complex timelines and dependencies across cross-functional partners including Creative, Marketing, Data, and external vendors or agencies.
• Strong communication and stakeholder management skills, with the ability to keep teams aligned and projects moving forward.
• Highly organized and proactive, with the ability to anticipate needs and keep projects on track.
• A solutions-oriented mindset with strong attention to detail and follow-through.

Preferred

• A highly organized operator who brings structure and clarity to fast-moving marketing programs.
• Energized by retention marketing and excited by the mechanics behind email, SMS, direct mail, and lifecycle automation.
• Comfortable managing marketing execution across multiple teams and workstreams.
• Detail-oriented and process-driven without losing sight of business impact.
• Comfortable navigating shifting priorities and coordinating multiple stakeholders.
• A proactive communicator who keeps partners informed and aligned.
• Calm under pressure and able to maintain quality and accuracy in deadline-driven environments.
• Motivated by continuous improvement and interested in helping build scalable marketing systems and workflows.