Responsibilities

• Offer Optimization
• - Assess and optimize promotional and offer strategy, in partnership with Lifecycle Team Leadership, across national, regional, occasion-based, and loyalty channels—managing one of the company’s largest controllable revenue and margin levers.
• - Support the setup and management of offer campaigns within our offer management, loyalty and marketing automation platforms.
• - Design and test data-driven offer frameworks that drive incremental traffic and revenue while improving promotional efficiency and reducing unnecessary discounting.
• - Establish governance, measurement standards, and guardrails to protect margin as owned channels and loyalty scale.
• - Balance short-term comp and traffic goals with long-term guest frequency and lifetime value strategies.
• - Identify and execute small optimizations across discount depth, targeting, and basket-building mechanics that translate into meaningful profit expansion and reinvestment capacity.
• Analytics And Campaign Reporting
• - Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategy in partnership with analytics.
• - Deliver weekly offer performance reports and create an offer performance scorecard for key stakeholders
• - Create, maintain, and mature an offer management tracking plan
• Lifecycle Strategy
• - Improve & manage the formal intake process for new requests & work.
• - Partner on offer testing opportunities across existing guest lifecycle programs.
• - Strategize with cross-functional partners to support offer needs for paid media and regional marketing.
• - Test offer constructs across key guest cohorts to drive frequency, LTV & occasion-based trial.
• - Stay up to date on digital marketing trends and best practices.

Requirements

• Education Requirements: Bachelor's Degree or equivalent work experience
• Work Experience: 3+ years
• Supervisory Experience: 0-3 years
• Related Experience: Proficiency in Microsoft Office suite including Excel
• Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred
• Familiarity with offer management tools preferred

Benefits

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance
• Employer Paid Life and Disability Insurance
• 401k Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits