Global Customer Lifecycle Marketing Manager
Cisco
San Jose, CA (Remote)
$120K/yr - $212K/yrIn-houseFull-timeSenior level7+ years exp.
17 hrs ago
Lifecycle Marketing Specialist
San Francisco, CA (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle messaging and experimentation for a mobile/subscription product, shaping how users move from install to retention and paying customers across multiple channels.
- Lifecycle Roads: map behavioral journeys across Install, Register, Trial, Paid, and Retention.
- Channel & Content: craft in-app, push, email, and WhatsApp messages with localization-aware briefs for engineering and product alignment.
Job Description
- Map and own behavioral journeys for our core lifecycle stages: Install â Register â Trial â Paid â Retention
- Write the briefs that engineering builds against â event taxonomy, trigger conditions, suppression rules, channel routing
- Define and write the messages themselves across push, email, in-app, and WhatsApp â partnering with localization teams to adapt across markets
- Set up A/B tests and read the results â kill what doesn't work, scale what does
- Report weekly on free-to-paid conversion, retention by cohort, and message-level performance
- Partner with product to draw the line between in-product UX and lifecycle communication
Toki
đş Toki - The AI Calendarđ˛ Schedule in SecondsOur proprietary technology turns even the most complicated commands in text, voice messages, or images into perfect calendar entries.Since officially launching in July 2024, Toki has attained over 3 million users across 75 countries.Toki was founded by a team with the track record of founding, building, and successfully selling a 10 billion dollar unicorn. We are very product-driven, spending the majority of our effort to making a perfect product. We also have a very flat, open culture, encouraging everyone to share their thoughts and opinions on how to take things to the next level.For more on our parent company Orion Arm:https://www.linkedin.com/company/orionarmco/For more on Syft AI:https://www.linkedin.com/company/justsyft/
Traffic Signals
Monthly Visitors
108.6K
Traffic Source Mix
Search
43.2%
Direct
43.7%
Referral
7%
Social
3.7%
Paid
2.2%
Headcount Trend
Current headcount: ~44
Marketing Team
Marketing Team Size
6 (15% of company)
