Lifecycle Marketing Specialist (CRM Specialist) (US) at Dabble | Austin, TX | $65K/yr – $75K/yr

Dabble

Lifecycle Marketing Specialist (CRM Specialist) (US)

Austin, TX (Remote)

$65K/yr – $75K/yrMid Level2+ years expOther

Posted 6 weeks ago

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Job Summary

End-to-end CRM campaigns in the US, delivering onboarding, retention, reactivation and loyalty across multi-channel touchpoints.

CRM Campaign Execution: plan, deploy and report across Modals, In-App, Push and Email.
Journey Ownership: manage onboarding, retention, reactivation and loyalty with measurable engagement outcomes.
Insights and Optimization: analyse performance, run A/B tests, and translate findings into campaign improvements.

Job Description

End-to-end CRM campaigns in the US, delivering onboarding, retention, reactivation and loyalty across multi-channel touchpoints.

Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment
Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes
Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email
Conduct A/B testing to measure campaign performance and contribute to optimisation efforts
Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes
Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met
Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis
Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices
Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets
Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards

Dabble

Dabble is a global online gaming business with a heartbeat, cornerstoned by our community. Since our inception in 2020, we’ve been on a scale-up journey, driven by our core philosophy, “You Better Believe It.”We are where innovation meets excitement, blending immersive, community-driven experiences that are always a step ahead. Our platform is about connecting, celebrating and having fun. Whether it’s in-app or in the workplace, we are committed to delivering extraordinary as guided by our philosophy and values. Dabble is currently playing in three markets: AUSTRALIA Licensed by the NTRWC, Dabble has been operating a sportsbook since July 2021. With office hubs in Darwin, Melbourne, Brisbane, Albury, Sydney, and Adelaide, we support remote-friendly work while encouraging our teams to take advantage of our network of offices to collaborate in person. UNITED STATES In October 2023, we shook up the US market with an innovative Daily Fantasy Sports app, combining the thrill of fantasy sports with a social feed similar to Instagram or Twitter. Our Austin, TX office leads the charge, backed by a dynamic, remote-first team across the country. UNITED KINGDOM In May 2025, Dabble launched in the UK with a clear ambition: to reshape the betting experience for a new generation of fans. We're bringing the energy of real fandom into a platform where social media and betting apps collide. We’re community-driven, entertainment-led and unlike anything the market's seen. We’re calling Leeds and the surrounding region our UK HQ. Our Culture: Dress for your day—focus on what truly matters. We’re a visionary team, always open to ideas big and small. Scheduled focus times for non-rostered employees ensure we make space for deep thinking. Fully flexible hybrid work, yet we cherish those moments of in-person collaboration. At Dabble, we’re all about creating unbelievable experiences worth sharing. If you’re ready to be part of the new era, check out

Founded in 2020

Darwin City, Northern Territory, AUS

198 employees (33 in marketing)

www.dabble.com.au