Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
4 days ago
Lifecycle Marketing Specialist
Chicago, IL (On-site)
$90K/yr – $100K/yrMid Level2+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end lifecycle marketing and retention campaigns, focusing on automated flows, subscription messaging, and data-driven optimization to improve engagement and churn.
- Must-have: 2–4 years of lifecycle/CRM experience
- Standout: Ownership of automated flows and subscription-related messaging
Job Description
- Build and manage automated flows, including:
- Welcome and onboarding
- Education and product discovery
- Replenishment and cross-sell
- Win-back and churn prevention
- Execute campaign calendars aligned with product launches and retention priorities
- Implement segmentation strategies based on customer behavior
- Maintain strong list hygiene and deliverability standards
- Testing & Optimization
- Run A/B tests across subject lines, creative, offers, cadence, and timing
- 2–4 years of experience in lifecycle, CRM, email, or retention marketing
- Experience with SMS platforms such as Klaviyo
- Familiarity with Shopify ecosystem
- Strong comfort with data and spreadsheets
- Detail-oriented and highly organized
- Comfortable working in a fast-paced, entrepreneurial environment
- Curious and eager to learn advanced retention strategy
- Experience in DTC, CPG, beauty, or wellness is strongly preferred
- Location: Chicago preferred
- Experience in DTC, CPG, beauty, or wellness is strongly preferred
Traffic Signals
Monthly Visitors
543.8K
Monthly Google Ads Budget
$10
Traffic Source Mix
Search
24.3%
Direct
60.5%
Referral
5.5%
Social
7%
Paid
2.4%
Headcount Trend
Current headcount: ~14
Marketing Team
Marketing Team Size
5 (36% of company)
