IntelliPro Group Inc.

Lifecycle Marketing Senior Specialist

San Francisco, CA (Hybrid)

$105K/yr – $140K/yrSenior Level3+ years expContract

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle marketing from onboarding to reactivation, with dual focus on consumer and professional use cases, backed by automated journeys and data-driven optimization.

  • Lifecycle ownership: design and optimize journeys using behavioral segmentation and signals.
  • Analytics and testing: run A/B tests, track cohorts, translate results into improvements.

Job Description

Responsibilities

  • Own lifecycle programs across onboarding, engagement, retention, and reactivation
  • Design and optimize automated journeys using behavioral segmentation and user signals
  • Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
  • Partner with product, data, and marketing teams to support launches and drive feature adoption
  • Develop lifecycle programs for both consumer users and professional/team use cases

Requirements

  • 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment
  • Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
  • Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
  • Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
  • Exposure to both B2C and B2B or product-led environments is a plus

Marketing Team

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