Responsibilities

• Manage and evolve audience segments across key groups
• Ongoing database/list hygiene to maximize deliverability and engagement
• Develop campaign strategy and produce corresponding outbound messaging
• Implement SMS as a core communication channel
• Produce a monthly performance snapshot
• Other duties include execution of our listing marketing plan (typically requires 2-4 hours per listing)

Requirements

• A strategic, hands-on operator — you do the work, hold yourself accountable, and don’t need extensive guidance to drive strategy
• A CRM-first marketer — lifecycle communication, segmentation, deliverability, and list hygiene are where you live
• Strong campaign design instincts — you can build a compelling, well-structured campaign from a topic and a soundbite
• Highly structured — you run a calendar, build repeatable systems, and hit deadlines without reminders
• A clear, warm communicator — you can write articulately, professionally and conversationally in a consistent voice
• Real estate fluent — you understand relationship marketing, transaction cadence, and referral dynamics
• Comfortable with a flex workload: some weeks are database-heavy, others surge toward listing support and you manage both with ease
• Experience working with CRM platforms (Follow Up Boss, HubSpot, ActiveCampaign, or similar)
• Proficient with Microsoft Office tools, specifically Excel and Word

Preferred

• Canva proficiency for on-brand template formatting
• Short-form copy instincts for email and SMS
• Familiarity with email deliverability best practices
• Experience integrating email/SMS tools with CRM workflows
• Bonus: Currently utilizing AI to streamline workflows

Benefits

• 401(k)
• Health insurance
• Paid time off