Lifecycle Marketing Manager

Los Angeles, CA (Hybrid)

$99K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end campaign marketing for fintech/SaaS with cross-functional execution.

  • Own campaigns from intake to execution (copy, design, journeys in Iterable) and drive measurable impact.
  • Must-have: 4–6+ years in campaign or lifecycle marketing with Iterable experience.
  • Standout: Ability to develop scalable partner assets and collaborate across Strategy, AM, and Operations.

Job Description

Responsibilities

  • Own campaigns end-to-end from intake, scoping, documentation, and execution — including copywriting, email design, and journey builds in Iterable.
  • Support high-priority campaigns across Dental, Auto, and Platform, driving measurable impact for each business line.
  • Develop scalable partner marketing materials (toolkits, one-pagers, co-branded assets) and lead marketing-led partner campaigns.
  • Collaborate cross-functionally with Strategy, Account Management, and Operations to bring marketing initiatives to life.
  • Manage always-on Sunbeast campaigns, ensuring accuracy, on-time delivery, and continuous optimization based on real-time data.
  • Analyze campaign performance and produce ongoing reporting to identify trends, opportunities, and areas for improvement.
  • Define and manage content distribution plans, monitor asset adoption, and iterate based on stakeholder feedback and performance outcomes.
  • Maintain exceptional organization, communication, and stakeholder management, enabling smooth execution across multiple projects and teams.
  • Own marketing calendars, deliverables, and reporting, ensuring visibility and alignment across all initiatives.

Requirements

  • 4–6+ years of experience in campaign marketing, lifecycle marketing, or integrated marketing, ideally within fintech, SaaS, or B2B2C environments.
  • Proven experience owning campaigns end-to-end—from intake and scoping through execution, optimization, and reporting.
  • Hands-on experience with marketing automation platforms (Iterable strongly preferred), including email builds, journey creation, and audience segmentation.
  • Strong copywriting and editing skills, with a keen eye for detail and brand consistency across channels.
  • Experience supporting multi-vertical or multi-product marketing strategies, with the ability to adapt messaging to different audiences and business needs.
  • Data-driven mindset with the ability to analyze campaign performance, surface insights, and translate results into actionable optimizations.
  • Exceptional project management and organizational skills, with the ability to manage multiple concurrent campaigns in a fast-paced environment.
  • Strong cross-functional collaboration skills, with experience partnering closely with Strategy, Account Management, Operations, and external partners.
  • Experience developing scalable marketing assets such as partner toolkits, one-pagers, and co-branded materials.
  • Proficiency in marketing analytics, reporting, and dash boarding to track performance and communicate impact.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

    Benefits

    • Mission driven, empowered, and collaborative culture
    • Competitive pay and stock options
    • Unlimited PTO
    • Comprehensive health benefits (Medical, Dental, Vision, Life, EAP, Parental Leave, HSA, & more)
    • Newly added HSA and Pet Insurance
    • 401(k) with company match
    • Cell Phone Stipend
    • Team-based strategic planning and ownership of deliverables
    Sunbit logo

    Sunbit

    4.2 Glassdoor

    Sunbit builds financial technology for real life. Our technology approves the majority of people who apply and eases the stress of paying for life’s expenses by giving people more options on how and when to pay. Sunbit offers a next-gen, no fee credit card and point-of-sale lending technology available at over 30,000 service locations, including auto dealership service centers, optical practices, dentist offices, and specialty healthcare services. View our privacy policy here: https://sunbit.com/consumer_privacySunbit Now, LLC, NMLS ID 1760582

    Founded in 2016
    Los Angeles, California, USA
    492 employees (20 in marketing)
    83% recommend to a friend
    94% CEO approval

    Traffic Signals

    Monthly Visitors
    698.7K
    Monthly Google Ads Budget
    $9.6K
    Traffic Source Mix
    Search
    22%
    Direct
    66.5%
    Referral
    9.4%
    Social
    1.3%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~492

    Marketing Team

    Marketing Team Size
    11 (2% of company)
    Median Career Experience
    14 years
    Median Tenure
    4.7 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $1.3B
    Last Raise
    $200M
    Debt Financing, 7 months ago

    Funding History

    • Aug 2025
      Debt Financing • $200M
    • Nov 2024
      Debt Financing • $355M
    • Jan 2024
      Debt Financing • $310M

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