Lifecycle Marketing Manager at Shine Early Learning | USA | $70K/yr – $80K/yr

Lifecycle Marketing Manager

USA (Remote)

$70K/yr – $80K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end‑to‑end lifecycle and audience‑driven relationship marketing for education and government audiences, focusing on connected journeys across onboarding, activation, retention, and re-engagement.

Lifecycle strategy ownership: build scalable nurture and engagement systems spanning email, SMS, landing pages, and CRM workflows.
Audience governance: define behavior- and context-based pathways for B2G/B2B/B2C segments with strong segmentation and personalization.
Operational leadership: align automation architecture, data quality, and campaign integration across HubSpot and partner teams.

Job Description

Responsibilities

Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey.
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.
Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement
Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints
Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing
Serves as a key operational lead for lifecycle marketing execution inside HubSpot.
Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems
Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies
Partners with VP of Marketing, and other leaders to improve automation architecture, CRM structure, segmentation consistency, and data quality
Leads execution and optimization of email communications across multiple audience segments and lifecycle stages

Requirements

Bachelor's degree
7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
Physical exam and background checks are required for this position
Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
Must have a valid driver's license and/or reliable transportation

Benefits

Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
Health Savings Account (HSA) with company contributions up to $800 annually
Flexible Spending Accounts (FSA) for health and dependent care expenses
401(k) Retirement Plan with up to 4% company match and immediate vesting
Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
Up to $500 per year in Professional Development Reimbursements
Employee Assistance Program (EAP) with counseling and mental wellness support
Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks

Shine Early Learning

3.5 Glassdoor

Our mission is to focus early learning on what matters most - inside classrooms, in partnership with families, and across organizations - to eliminate the gaps between young children’s inherent potential and their achievement in school and life. All of the Shine Early Learning tools and approaches were developed, implemented, and refined at Acelero Learning, a high-performing Head Start and Early Head Start program serving more than 4,400 children across the nation. Through the integrated implementation of these tools, Acelero Learning has produced some of the largest child outcome gains ever recorded at an individual Head Start program. Acelero Learning's latest evaluation data shows children served for two years making twice the gain of average Head Start program, as compared to the 2009 FACES data. Shine Early Learning is committed to proving that every child can succeed at the highest levels – and that high-impact, proven approaches can help early childhood programs across the country truly make the difference in a child's life. Shine Early Learning offers dedicated resources, high-impact tools, and our new Shine Insight data system to help Head Start and early education programs reach their own ambitious goals.

Founded in 2014

New York, New York, USA

166 employees (10 in marketing)

ShineEarly.com

66% recommend to a friend

86% CEO approval