Responsibilities

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
• Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Requirements

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs — you've owned a program end-to-end and you're excited to do it again
• Hands-on Iterable platform experience
• A genuine track record of using data to investigate and decide — you get energized digging into why a number moved, not just reporting that it did
• Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
• Real motivation around member experience and Ridwell's mission — you think about what actually helps someone succeed at wasting less, not just what improves an open rate
• Bonus: a proven track record of automating execution or admin work through AI or tooling

Benefits

• Comprehensive healthcare benefits, including medical, vision and dental
• Flexible vacation and sick leave policy
• Paid holidays
• Paid parental leave
• Flexible spending account for transportation
• Life insurance and disability
• Employee Assistance Program (EAP)
• Discount on a monthly Ridwell subscription
• 401(k) plan
• Stock option plan