Responsibilities

• Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones
• Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight
• Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs
• Surface insights and communicate impact and opportunities to stakeholders clearly and proactively
• Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing
• Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA
• Own HTML email builds, template management, and platform documentation
• Identify and resolve technical bottlenecks independently and with technical stakeholders
• Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives
• Manage stakeholders, timelines, feedback loops, and launch readiness across teams

Requirements

• 4–6 years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end
• Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant
• Have navigated a platform migration or major technical transition before
• Are operationally excellent: you build process, document everything, and don't let things fall through the cracks
• Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself

Preferred

• Customer.io experience relevant
• Experience with platform migrations or major technical transitions (benefits)

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care and memberships to wellness apps.
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.