Responsibilities

• Build and optimize lifecycle marketing campaigns across the customer journey, including onboarding, engagement, retention, and reactivation.
• Create and manage customer segments to deliver personalized marketing experiences.
• Develop automated email and SMS journeys using modern marketing automation platforms.
• Monitor audience engagement and identify opportunities to improve retention and reduce churn.
• Design and execute A/B tests to optimize registration, engagement, and conversion rates.
• Analyze campaign performance and translate insights into actionable improvements.
• Partner with Product, Content, Sales, and Analytics teams to improve customer acquisition and engagement strategies.
• Manage audience health by developing communication frequency, suppression, and segmentation strategies.
• Build dashboards and reports to monitor audience growth, campaign performance, and key marketing metrics.
• Identify new opportunities to grow audience acquisition through digital channels, partnerships, referrals, and content initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field.
• 6–10 years of experience in lifecycle marketing, CRM marketing, audience growth, retention marketing, or growth operations.
• Hands-on experience building marketing automation campaigns and customer journeys.
• Experience with CRM systems, customer data platforms, marketing automation tools, and other customer engagement technologies.
• Strong understanding of customer segmentation, lifecycle marketing, and retention strategies.
• Experience conducting A/B testing and conversion rate optimization.
• Strong analytical skills with the ability to interpret campaign performance and customer behavior.
• Experience working with dashboards, reporting tools, and marketing analytics.
• Excellent organizational, communication, and project management skills.
• Ability to thrive in a collaborative, fast-paced environment.

Preferred

• Experience supporting subscription, membership, healthcare, media, or digital audience businesses.
• Familiarity with customer journey mapping and behavioral segmentation.
• Experience partnering with cross-functional teams to improve customer engagement and operational efficiency.