Responsibilities

• Own and evolve referral and onboarding strategies from idea to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools to drive engagement at every stage
• Dive into data to identify referral trends, analyze acquisition drivers, and uncover opportunities for growth
• Design A/B testing strategies and experiments that turn insight into action
• Lead the referral experimentation roadmap, including messaging, incentives, and placements
• Collaborate with Product and Creative to shape a seamless onboarding journey for new users
• Define key lifecycle KPIs, maintain campaign reporting, and deliver clear recommendations to stakeholders
• Align cross-functional teams around lifecycle marketing priorities that move the needle