Responsibilities

• Own the lifecycle marketing strategy across the entire customer journey—from lead acquisition through customer retention and advocacy.
• Design, build, and optimize email and SMS campaigns that increase conversion, engagement, and customer lifetime value.
• Develop automated customer journeys, segmentation strategies, and personalized messaging based on customer behavior and data.
• Launch and optimize post-purchase communications, upsell campaigns, loyalty initiatives, and referral programs.
• Partner with Digital Marketing, Product, Sales, Customer Experience, and Analytics to deliver seamless customer experiences.
• Continuously improve performance through A/B testing, incrementality testing, and data-driven experimentation.
• Analyze campaign performance and customer behavior to identify new growth opportunities and communicate actionable insights.
• Champion a test-and-learn culture by constantly experimenting with new ideas, channels, and strategies.

Benefits

• Competitive base salary
• Fully remote (U.S.-based)
• Medical, dental, vision, and pet insurance
• 401(k) with company match
• Generous PTO, paid holidays, and Flexible Spending Account (FSA)
• Friends & Family discount on PuppySpot puppies
• The opportunity to help families find their perfect puppy while driving meaningful business growth
• A collaborative, mission-driven culture where your ideas have a real impact
• And yes...you get to work with people who love puppies as much as you do. 🐶