Responsibilities

• Email Strategy & Execution
• Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals
• Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel
• Build, QA, and deploy emails in HubSpot (or similar marketing automation platform).
• Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance
• Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)
• Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates
• Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement
• Webinar Activation & Technical Management
• Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
• Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content
• Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
• SDR Partnership & Lead Follow-Up
• Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints
• Develop and optimize post-event and inbound lead follow-up sequences.
• Support audience list pulls and segmentation for SDR outreach efforts.
• Help improve handoff processes between Marketing and Sales
• Reporting & Optimization
• Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability
• Analyze campaign performance and share actionable insights with marketing and sales stakeholders.