Responsibilities

• Design and execute multi-channel onboarding and activation lifecycle programs (email, in-app, SMS, where appropriate) that guide customers from close to first value
• Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior
• Partner closely with Product to support in product onboarding experiences, activation milestones, and education moments
• Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers
• Define and optimize activation journeys based on product usage, setup progress, and engagement signals
• Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure accurate targeting and reliable delivery
• Work closely with Ops and Data to align onboarding programs with customer data, lifecycle events, and infrastructure (Salesforce, Snowflake, etc)
• Establish and maintain a scalable onboarding lifecycle architecture that supports automation, segmentation, and testing
• Analyze onboarding and activation performance to improve time to value, engagement, and completion rates

Requirements

• A strong customer-centric mindset with a passion for improving onboarding and early product experiences
• 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS)
• Proven experience building or supporting product-led onboarding or activation programs
• Comfort partnering closely with Product and Onboarding teams to shape customer journeys
• Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation
• Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail
• Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs

Preferred

• Experience working on product-led growth or activation-focused initiatives
• Familiarity with in-product onboarding patterns, walkthroughs, or experimentation
• Experience supporting implementation or onboarding teams in a SaaS environment
• Background in behavioral lifecycle triggers or early journey analytics
• Experience working with data teams to define activation metrics and onboarding success indicators

Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Take a break whenever you need with our flexible vacation day policy.
• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with Boulevard.
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.