Lifecycle Marketing Manager at Mochi Health | San Francisco, CA | $120K/yr – $150K/yr

Mochi Health

Lifecycle Marketing Manager

San Francisco, CA (On-site)

$120K/yr – $150K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross channel lifecycle flows that move patients from signup to early engagement for a consumer health product, with a funnel focused on signup conversion and activation.

Lifecycle ownership across email, SMS, push, and in app messaging to boost signups and conversions.
Automated workflows and behavioral triggers to move users from signup to activation and reactivation.
Onboard and engage new patients early, optimize funnel with tests and data, and surface actionable insights with analytics.

Job Description

Responsibilities

Design and execute lifecycle campaigns focused on driving signups and conversion across Mochi's treatment options, across email, SMS, push notifications, and in-app messaging
Build segmented and personalized messaging strategies tailored to where someone is in the funnel (e.g., interest, signup started, signup incomplete, early treatment)
Build automated workflows and behavioral triggers that move people through signup and into early engagement, including reactivation flows for people who drop off before converting
Own onboarding and early-engagement messaging to reduce drop-off and get new patients successfully started on treatment
Run A/B and multivariate tests to optimize messaging, timing, channel mix, and sequencing
Analyze campaign performance and user behavior to identify friction points and conversion opportunities across the signup funnel
Partner with Analytics to build dashboards and reporting that surface actionable insights on funnel conversion and campaign impact
Partner with design and brand on creative and messaging for lifecycle campaigns
Manage lifecycle marketing tools and platforms (e.g., Customer.io, Braze, Iterable) and keep flows organized and up to date

Requirements

3+ years' experience in lifecycle, CRM, or growth marketing, ideally in a consumer or DTC environment with a strong acquisition/conversion focus
Hands-on experience building and managing multi-channel flows (email, SMS, push, in-app) in a lifecycle or marketing automation platform
Strong understanding of funnel segmentation, triggered messaging, and behavioral targeting
Comfortable writing and iterating on consumer-facing copy, or partnering closely with someone who does
Data-driven approach to testing and optimization, with the ability to read funnel and cohort data to inform decisions
Bias toward action and high velocity of experimentation
Excellent communication skills

Preferred

Benefits

🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day
💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either

Mochi Health

3.4 Glassdoor

Mochi is building a smarter, more personalized future for healthcare.Our platform connects patients to the treatments, tools, and clinical support they need to take control of their health, on their terms. We combine virtual care, data-driven protocols, and compassionate providers to deliver seamless, scalable solutions across a range of health needs.From prescription access to long-term support, we’re rethinking how care gets delivered—making it more human, more intuitive, and more effective.At Mochi, we believe the future of healthcare is personal, and we’re building the technology to power it.

Founded in 2022

San Francisco, California, USA

269 employees (25 in marketing)

bit.ly/join-mochi-homepage

60% recommend to a friend

68% CEO approval