Requirements

• 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
• Hands-on experience building in HubSpot (or a comparable MAP- Marketo) — segmentation, workflows, sequences, reporting
• Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
• Comfortable navigating a stack that's still being defined — you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
• Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
• Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
• Analytical mindset, you measure what you build, and you use data to iterate

Preferred

• Experience building lifecycle programs at a product-led growth company
• Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
• Familiarity with Qualified or similar handraiser/chat tools
• Experience working alongside or standing up a Marketing Ops function from early stages

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
• *please note that benefits and perks for contract positions will vary*