Responsibilities

• Own the Customer Journey: Manage and strengthen lifecycle touchpoints from prospect through expansion, defining key moments that drive activation, adoption, and retention.
• Develop Lifecycle Strategy: create segmentation frameworks and behavior-based programs that improve engagement and lifetime value.
• Execute & Optimize Campaigns: Plan, build, and optimize automated campaigns across email, in-app, SMS, and push to support product initiatives and feature launches.
• Leverage Data to Drive Decisions: Monitor performance, analyze user behavior, and use insights to improve targeting, messaging, and overall program effectiveness.
• Scale Through Automation & AI: Use automation and AI tools to improve workflows, reporting, and campaign development.
• Partner Cross-Functionally: Work closely with Product, Sales, and Account Management to align lifecycle programs with company goals and priorities.
• Improve Signal & Reduce Noise: Continuously refine communications to ensure relevance, clarity, and value across all touchpoints.

Requirements

• 4–6+ years in lifecycle, CRM, or growth marketing, ideally in a SaaS or subscription business.
• Strong experience building and optimizing multi-channel lifecycle programs.
• Hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce), and in-product messaging tools (e.g., Pendo).
• Comfortable working with lifecycle metrics and using data tools (e.g., Tableau, PostHog) to measure and improve performance.
• Experience using AI tools to support process improvement, campaign creation, personalization, or testing.
• Strong communication and project management skills with experience working across teams.

Preferred

• Experience in healthcare or healthcare technology
• Fluent in marketing or revenue operations, including data structures and integrations