Responsibilities

• Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.
• Improve key metrics such as acquisition, trial-to-paid conversion and free-to-trial conversions.
• Help define and implement the future state of our customer engagement platform.
• Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints.
• Conduct A/B testing and analyze campaign performance to refine strategies.
• Write clear and effective creative briefs for the design team.
• Ensure flawless execution of campaigns and proactively identify opportunities for improvement.
• Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance.
• Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers.

Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company.
• Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms.
• Strong analytical skills and experience optimizing activation, engagement, and conversion rates.
• Experience designing automated lifecycle campaigns across multiple channels.
• Comfortable collaborating with creative teams and writing effective campaign briefs.
• Attention to detail and ability to manage multiple projects in a fast-paced environment.
• A test-and-learn mindset with a passion for improving customer experiences.

Benefits

• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• Hybrid work and generous leave options to prioritize your work-life balance.
• In-office perks , including free meals and snacks.
• Company-funded sport activities , annual offsites and team-building events.