Responsibilities

• Map the full customer journey end to end, from signup to the moments that predict paid conversion, and then to the behaviors that signal long-term engagement
• Quantify the breakages: where does the funnel leak, by how much, and against which user segments
• Design and run experiments to address the largest breakages using the tools best suited to each opportunity, including in-app prompts, email, onboarding redesign, pricing prompts, and feature surfacing
• Own the full lifecycle communication stack: email, in-app messages, push, tooltips, empty states, upgrade prompts, and win-back campaigns
• Define success with clear KPIs, track them on a regular cadence, and keep the team aligned around them
• Use AI aggressively for lifecycle copy, segmentation, lead scoring, alerts, and personalization

Requirements

• You've done growth, lifecycle, or customer marketing PM work at a high-volume business, ideally Prosumer SaaS or Consumer
• You've created and shipped lifecycle email programs and in-app messaging campaigns
• You're analytical first. You think in funnels, cohorts, and decile scoring
• You want to do the work, not manage a team doing it
• You have experience automating parts of your own job
• You're curious and ask "why is this number what it is" before anyone tells you to

Preferred

• Bonus: experience in fintech, wealthtech, or a product with both free and paid tiers

Benefits

• Work on a real problem with meaningful leverage, in partnership with Koyfin’s leadership team
• A fully remote, results-driven team that ships real product and learns directly from users
• Full benefits package including medical, dental, and 401(k) contributions
• A product-led company that values craftsmanship, accountability, and getting things done