Responsibilities

• Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition
• Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience
• Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers
• Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns
• Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials
• Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories
• Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development
• Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI
• Working with Product Marketing, create and maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education
• Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing

Requirements

• Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives
• Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred
• Strong organizational and execution skills with the ability to manage multiple programs simultaneously
• Hands-on experience with Salesforce preferred
• Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales
• Analytical mindset with experience using data to measure performance and inform improvements
• Ability to adapt in a fast-paced environment with evolving priorities

Benefits

• health insurance options such as medical, dental, and vision coverage
• flexible spending accounts (FSA) for medical and dependent care
• short-term and long-term disability insurance
• life and AD&D insurance
• 401(k) retirement savings plan with a company match
• paid time off (PTO)
• paid holidays
• commuter benefits
• access to our Employee Assistance Program (EAP) and well-being coaching services
• voluntary benefits such as home, auto and pet insurance