Lifecycle Marketing Manager

Boston, MA (Hybrid)

$100K/yr – $115K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize lifecycle marketing programs across email, push, SMS, and other channels, driving onboarding, onboarding, engagement, retention, and reactivation through data-driven tests and cross-functional collaboration.

  • Lead lifecycle campaigns and program improvements in collaboration with Creative, Analytics, and Site teams
  • Use segmentation and personalization to improve conversion, engagement, and retention across channels

Job Description

Requirements

  • 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business
  • Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
  • Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
  • Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
  • Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
  • Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
  • Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
  • Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement
  • This is a hybrid role based out of our Boston office

Benefits

  • Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
  • Unlimited PTO Policy
  • 401k
  • Free Membership to the Hydrow App and access to a free Hydrow
  • MORE!
Hydrow, Inc. logo

Hydrow, Inc.

4.2 Glassdoor

New to the market, fast-growing, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)TM rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual workouts, including On the Mat offerings like Yoga (Strength, Mobility) and Pilates from gorgeous locations around the world. Hydrow connects members with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!

Founded in 2017
Boston, Massachusetts, USA
119 employees (32 in marketing)
93% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
249.6K
Monthly Google Ads Budget
$87.2K
Traffic Source Mix
Search
52.5%
Direct
35.3%
Referral
6.7%
Social
2.8%
Paid
2.6%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
25 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$367.2M
Last Raise
$32.4M
Series Unknown, 4 years ago

Funding History

  • Aug 2022
    Series Unknown • $32.4M
  • Sep 2021
    Series Unknown • $200M
  • Mar 2021
    Series C

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