Responsibilities

• Manage email and direct-mail campaigns across multiple brands and geographic markets.
• Build campaign calendars aligned with seasonality, service-line priorities, revenue goals, and operational capacity.
• Recommend campaign themes, customer messages, educational topics, promotions, and offers based on business needs and customer behavior.
• Create and edit customer-facing content for email and direct mail, including subject lines, headlines, body copy, calls to action, promotional messaging, service reminders, and educational content.
• Develop creative briefs and work with designers and other marketing team members to bring campaign concepts to life.
• Create and maintain automated email journeys, including:
• Lead nurture and unsold-estimate follow-up
• New-customer and post-service communications
• Seasonal maintenance reminders
• Membership engagement and renewal

Requirements

• Must have four or more years of experience in lifecycle, CRM, email or direct-response marketing.
• Must have hands-on experience managing and creating email campaigns in email platforms and automated customer journeys.
• Strong marketing writing, editing, proofreading, and content-development skills.
• Ability to turn business goals, customer needs, and service information into clear and compelling campaign content.
• Experience managing direct-mail campaigns, vendors, production schedules, audience lists, and performance reporting.
• Strong understanding of segmentation, personalization, automation, testing, attribution, and campaign analysis.
• Strong project-management, communication, proofreading, and organizational skills.
• Ability to manage multiple brands, campaigns, deadlines, and stakeholder needs independently.
• Experience with home services, multi-location businesses, Service Titan, MailChimp or similar email platforms, Monday.com or similar project management platforms is preferred.

Preferred

• Experience with home services, multi-location businesses, Service Titan, MailChimp or similar email platforms, Monday.com or similar project management platforms is preferred.