Responsibilities

• Own the end-to-end execution of Filson's email and SMS marketing program using Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization.
• Develop and manage the email and SMS marketing calendar in partnership with Merchandising, Planning, and Marketing teams to support product launches, promotions, seasonal campaigns, and business priorities.
• Build, maintain, and optimize lifecycle marketing automations including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, loyalty, replenishment, and other customer journey programs.
• Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value.
• Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable.
• Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation.
• Monitor and analyze key CRM performance metrics including revenue attribution, conversion rates, engagement, deliverability, subscriber growth, and overall program health.
• Prepare regular reporting and performance insights, providing recommendations to improve campaign effectiveness and business results.
• Partner closely with Creative and Content teams to develop compelling customer communications that align with Filson's brand standards and seasonal marketing initiatives.
• Collaborate with Product and Analytics teams to ensure accurate campaign tracking, tagging, data integrity, and measurement across CRM platforms.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent professional experience may be considered.
• 5-8 years of progressive marketing experience with significant hands-on ownership of email and SMS lifecycle marketing programs.
• Demonstrated experience managing CRM platforms, preferably Klaviyo; experience with comparable email service providers (ESPs) or marketing automation platforms may be considered.
• Proven success building, executing, and optimizing lifecycle marketing campaigns, customer segmentation strategies, and automated customer journeys that drive measurable business results.
• Working knowledge of CRM best practices, customer lifecycle marketing, email deliverability, audience segmentation, marketing automation, and performance measurement.
• Experience interpreting marketing performance data and translating insights into actionable recommendations.
• Strong attention to detail coupled with analytical and problem-solving skills.
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong cross-functional communication and collaboration skills with the ability to influence stakeholders across multiple departments.
• Proficient knowledge of Microsoft Office, particularly Excel and PowerPoint.

Preferred

• Experience working in retail, e-commerce, consumer products, or direct-to-consumer (DTC) businesses is preferred.
• Experience with Google Analytics, reporting dashboards, or business intelligence tools is a plus.