Responsibilities

• End-to-end production of email marketing campaigns and nurture programs
• Build and optimize automated lifecycle journeys for prospects and customers
• Segment audiences and personalize messaging using behavioral, lifecycle, and engagement data to improve engagement and conversion
• Manage newsletters, ad hoc email campaigns, event invitations, and product feature announcements
• Communicate pain points, CVP, and product positioning to the right audiences in collaboration with product teams
• Conduct A/B tests (subject lines, layouts, CTAs, dynamic content), analyze results, and optimize messaging, content, and send timing
• Track performance metrics and report on lifecycle impact on the pipeline
• Partner with marketing, product, research, and sales teams to support initiatives while maintaining high quality and timelines
• Maintain list hygiene and monitor deliverability metrics for all sends
• Support the development of sales collateral and materials for industry events
• Collaborate with sales to ensure leads are captured, followed up on, and converted

Requirements

• 4–7 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services
• Hands-on experience with HTML/CSS and Liquid or comparable template personalization languages required
• Strong experience with marketing automation platforms and lifecycle automation(Customer.io, Hubspot, Marketo, Braze)
• Proven ability to manage and execute multi-channel marketing campaigns
• Expertise in A/B testing skills for audience, templates, and dynamic content
• Strong analytical skills with the ability to track campaign performance and optimize results
• Excellent writing, communication, and creative development skills
• Ability to work autonomously and own projects through completion

Preferred

• Experience marketing to legal, professional services, or B2B enterprise audiences
• Familiarity with Salesforce CRM
• Familiarity with databases, CDP, and SQL query writing
• Experience supporting product marketing or go-to-market initiatives