Lifecycle Marketing Manager at Europa Eyewear | Minneapolis, MN | $80K/yr – $100K/yr

Europa Eyewear

Lifecycle Marketing Manager

Minneapolis, MN (On-site)

$80K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the ecommerce retention engine with a lifecycle mindset, owning end to end journeys, segmentation, and automated programs that drive repeat purchase and higher LTV across multiple brands.

Growth/Ownership: Own the retention roadmap, lifecycle flows, and automated programs (welcome, abandoned cart, post purchase, cross-sell, loyalty).
Segmentation & Personalization: Build segments from purchase behavior, engagement, demographics, and value to enable targeted campaigns and testing.
Campaign & Testing: Lead monthly email calendars, editorial and promotional campaigns, and A/B testing to optimize messaging, offers, and timing.

Job Description

Responsibilities

Own the customer retention roadmap across multiple ecommerce brands
Develop customer journeys that increase repeat purchase rate and LTV
Build segmentation strategies using purchase behavior, engagement, demographics, and customer value
Identify opportunities to improve customer experience throughout the lifecycle
Build monthly email marketing calendars
Execute promotional, editorial, and triggered campaigns
Optimize subject lines, creative, offers, and messaging through A/B testing
Monitor deliverability and list health
Grow email subscriber acquisition
Own and optimize automated programs including behavioral flows (welcome, abandon, post-purchase, cross-sell, loyalty, and more)

Europa Eyewear

Built on family-founded values and grit, we support optical practices with eyewear brands we design and build, real partnerships, and a commitment to saying yes. Through service that takes ownership and the best warranties in the industry, we make doing business with Europa easy every day so our partners can focus on what matters most: taking care of people.

Founded in 1977

Vernon Hills, Illinois, USA

157 employees (9 in marketing)

www.europaeye.com