Lifecycle Marketing Manager at DragonFly Athletics | Hartselle, AL

Lifecycle Marketing Manager

Hartselle, AL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle marketing and activation for DragonFly’s platform, leading campaigns, in-product onboarding, and feature adoption at 3,000+ schools.

Own end-to-end lifecycle campaigns from copy to analytics across coaches, admins, and parents.
3–7 years in lifecycle marketing, customer marketing, or product marketing
Hands-on experience building campaigns (not just managing agencies) and comfortable wearing multiple hats

Job Description

Drive lifecycle marketing and activation for DragonFly’s platform, leading campaigns, in-product onboarding, and feature adoption at 3,000+ schools.

Own end-to-end lifecycle campaigns from copy to analytics across coaches, admins, and parents.
3–7 years in lifecycle marketing, customer marketing, or product marketing
Hands-on experience building campaigns (not just managing agencies) and comfortable wearing multiple hats

Responsibilities

Campaign Execution (Primary Responsibility) Design and launch campaigns targeting DragonFly’s user base: - coaches - athletic directors - school administrators - parents Examples: - email campaigns to coaches about new features - messaging to parents about Be A Tiger - adoption campaigns for underused features - lifecycle campaigns to increase engagement You will personally: - write campaign copy - build and send emails - segment audiences - manage campaign schedules - track results
In-Product Marketing & User Activation Work with the product team to drive adoption inside the DragonFly platform. Examples: - in-app messaging - onboarding flows - feature announcements - prompts to upgrade to premium features Tools may include: - Pendo - Appcues - Intercom - internal tooling
Customer Activation & Feature Adoption DragonFly already serves 3,000+ schools, but many features are underutilized. You will build campaigns to: - increase feature adoption - encourage coaches to use DragonFly communication tools - drive parent engagement in the app Success is measured by: - adoption rates - engagement - parent conversions
Messaging & Sales Enablement Work with the leadership team to develop simple, consistent messaging for: - coaches - schools - parents - state governing bodies You will translate product features into clear, actionable messages the sales and account teams can use.
Measurement & Iteration You will track campaign performance and continuously improve results. Examples: - open rates - activation rates - parent engagement - feature adoption This role requires someone comfortable with data-driven experimentation.