Responsibilities

• Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
• Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
• Develop, manage, and optimize always-on and one-to-many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
• Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
• Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
• Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
• Collaborate closely with cross-functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go-to-market plans and customer journeys
• Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
• Champion a customer-first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast-growing B2B SaaS or product-led company
• Experience building and launching multi-step email and/or in-product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation
• Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

Preferred

• Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast-paced environment
• Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences
• Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)
• Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events