Lifecycle Marketing Manager - Consumer

USA (Remote)

$96K/yr – $192K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own the lifecycle CRM strategy and end-to-end campaigns across email, push, and in-app, driving engagement, revenue growth, and compliance-aligned growth through data-driven experiments and cross-functional collaboration.

Own lifecycle marketing strategy and performance across channels
Lead data-driven campaigns and cross-functional coordination with compliance and growth teams

Job Description

Responsibilities

Drive the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired outcomes, and other actions that improve client quality and loyalty
Help shape the formation of the lifecycle strategy for Consumer both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend
Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers

Requirements

5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
Extensive experience building and executing complex CRM campaigns with multiple stakeholders
Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools
A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
Strong copywriting skills to support the building of individual campaigns
Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Kraken

4.7 Glassdoor

Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves audits. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces, recognizing how the platform offers one of the world's most compelling employment opportunities. Risk Disclosure: https://k.xyz/3LO7ofe

Founded in 2011

Remote First, England, US

746 employees (82 in marketing)

kraken.com

97% recommend to a friend

100% CEO approval