Responsibilities

• Execute Seasonal Campaigns & Education Programs: Own end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines), managing build, QA, scheduling, and deployment across channels.
• Build and maintain email, push, and in-app communications for educational nurtures, newsletters, and care-modality spotlights, applying segmentation and personalization logic as directed.
• Support Adoption Programs Across the Member Journey: Execute behavior-based and trigger-driven programs designed to increase feature activation, modality adoption, and repeat engagement, working within workflow architectures established by the Lead.
• Monitor adoption programs for performance trends and surface optimization opportunities, flagging insights and recommending adjustments based on data.
• Run Experiments & Build Operational Rigor: Execute A/B and multivariate tests on messaging, subject lines, send timing, and segmentation within an experimentation roadmap; document results and contribute to learning synthesis.
• Maintain campaign documentation, templates, and QA checklists that support consistent, high-quality launches across the team.
• Ensure all outbound communications pass thorough QA for segmentation accuracy, personalization correctness, link validity, and deliverability.
• Measure, Report & Optimize: Track and report on campaign KPIs including open rates, click rates, feature activation, educational content engagement, and downstream care outcomes.
• Own post-campaign wrap-ups that capture results, learnings, and recommendations for future programs.

Requirements

• 3–5+ years of experience in lifecycle, CRM, or growth marketing with a track record of executing multi-channel campaigns end-to-end.
• Hands-on experience with lifecycle platforms such as Iterable, Braze, Customer.io, HubSpot, or SFMC.
• Solid understanding of segmentation, personalization, and behavioral trigger logic in campaign builds.
• Strong operational skills, comfortable managing multiple campaigns simultaneously with attention to detail and process discipline.
• Comfortable working with data: pulling reports, interpreting performance metrics, and translating findings into clear recommendations.
• Collaborative, communicative, and proactive, you close the loop, flag risks early, and don't wait to be asked.
• Genuine care for member wellbeing and helping people get real value from a platform over time.

Preferred

• Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Dependents have access to One Medical accounts; HSA and FSA plans are available, with Spring contributing up to $1K for HSAs, depending on plan type.
• Employer sponsored 401(k) match of up to 2%.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• Parental leave: 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure.
• Access to Noom, a weight management program—based in psychology, tailored to your needs and goals.
• Fertility care support through Carrot, plus $4,000 reimbursement for related fertility expenses.
• Access to Wellhub for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons for sponsored child care, back-up care, and elder care.