Lifecycle Marketing Manager at AIP Publishing | District of Columbia, USA | $80K/yr – $100K/yr

AIP Publishing

Lifecycle Marketing Manager

District of Columbia, USA (Hybrid)

$80K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the lifecycle engine for retention and loyalty, shaping multi‑channel campaigns, segmentation, and journey optimization to maximize engagement across the author lifecycle.

Lifecycle Strategy: Define segments and journeys, align programs to roadmap, and drive retention KPIs across in-product, email, SMS, and web touchpoints.
Campaign Execution: Develop, execute, and refine multi‑channel retention programs with dashboards to prove impact and guide next steps.
Analytics & Trends: Build dashboards, monitor KPIs, and stay ahead on marketing best practices and new tech to continuously improve results.

Job Description

Responsibilities

Engage customers to take the next best action towards critical publishing milestones.
Pitch your ideas and bring them to life – you 9re a key contributor to our lifecycle strategy.
Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
Maintain lifecycle marketing program alignment to roadmap and business objectives.
Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

Requirements

5+ years of experience in customer marketing and retention strategy required.
Bachelor’s degree in marketing, communications, or related discipline required. Master’s degree is a plus.
Experience with marketing automation software: ESPs, CDPs, and CRMs required.
Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required.
Experience with A/B testing and proactively recommending optimizations required.
Experience creating content and assets, and knowledge of design principles required.
Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus.
User experience (UX) and/or design thinking experience is a plus.
Experience with customer research, journey mapping, and loyalty programs is a plus.

Benefits

A remote workforce with staff based in NY, NJ, CT, MD, VA, PA, MA, RI, or Washington, DC, who meet in person for collaboration, training, strategic planning — and fun!
Generous paid time off and paid sick and safe leave
Flexible Work Schedule
Competitive medical, dental and vision benefits
Exceptional retirement benefits
Monthly remote stipend
Training and Tuition assistance
Employee Assistance Program

AIP Publishing

For more than 80 years, AIP Publishing has been a trusted source of research journals, conference proceedings, and essential information for physical scientists everywhere.

Founded in 2013

Melville, New York, USA

162 employees (63 in marketing)

publishing.aip.org