Lifecycle Marketing Manager at Acelero Learning | USA | $70K/yr – $80K/yr

Lifecycle Marketing Manager

USA (Remote)

$70K/yr – $80K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end lifecycle engine for a multi-audience education nonprofit, turning complex journeys into connected, automated engagement across email, SMS, and CRM touchpoints.

Lifecycle Ownership: Build scalable nurture systems and audience-centric journeys that move users from awareness to advocacy across B2G, B2B, B2B2C, and B2C segments.
Platform & Data: Lead HubSpot-based automation, segmentation, and CRM architecture with cross-functional partners to ensure data quality and consistent messaging.

Job Description

Responsibilities

Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey.
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.
Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement
Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints
Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing
Serves as a key operational lead for lifecycle marketing execution inside HubSpot.
Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems
Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies
Partners with VP of Marketing, and other leaders to improve automation architecture, CRM structure, segmentation consistency, and data quality
Leads execution and optimization of email communications across multiple audience segments and lifecycle stages

Requirements

Bachelor's degree
7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
Physical exam and background checks are required for this position
Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
Must have a valid driver's license and/or reliable transportation
Strong hands-on experience with HubSpot
Experience building automated nurture systems and customer journey workflows
Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy
Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams
Strong analytical mindset with ability to translate engagement data into actionable insights
Excellent organizational and project management skills
Comfortable operating in evolving, collaborative, and fast-moving environments
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
Experience supporting B2B and B2C audiences
Physical Requirements: see below

Nice to Have

Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Bachelor's degree in relevant field (implied)
Strong hands-on experience with HubSpot (implies preferred)
Experience building automated nurture systems and customer journey workflows across marketing systems

Benefits

Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
Health Savings Account (HSA) with company contributions up to $800 annually
Flexible Spending Accounts (FSA) for health and dependent care expenses
401(k) Retirement Plan with up to 4% company match and immediate vesting
Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
Up to $500 per year in Professional Development Reimbursements
Employee Assistance Program (EAP) with counseling and mental wellness support
Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks

Acelero Learning

3.2 Glassdoor

We design & deliver inclusive, anti-bias, & rigorous approaches to eliminate gaps between young children’s inherent potential & their achievement in school.Acelero Learning was founded in 2001 by a former Head Start teacher and Children Defense Fund staffer, with a clear mission -- to work with local communities to improve the quality of Head Start programs. In 2005, Acelero Learning began to directly administer Early Head Start and Head Start programs through delegate agencies -- locally managed affiliates with their own local boards of directors that received dedicated support from the Acelero Learning Support Center in New York.Today, Acelero Learning affiliates operate a network of Head Start and other early childhood programs serving nearly 5,000 young children and families across the country. Our affiliates in Philadelphia, Pennsylvania; Camden, Monmouth and Middlesex Counties in New Jersey, Clark County, Nevada, Aiken and Barnwell Counties in South Carolina and Racine and Milwaukee counties in Wisconsin have each improved the delivery of early childhood education in their communities -- increasing enrollment, improving teacher salaries and dramatically expanding the number of hours of programming for children and families.

Founded in 2001

New York, New York, USA

895 employees (4 in marketing)

acelerolearning.com

57% recommend to a friend

75% CEO approval