Responsibilities

• Craft compelling, effective SMS and email marketing communications
• Maintain digital marketing content calendars
• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Requirements

• Bachelor’s degree in marketing or related field

Nice To Have

• Experience with short-form, action-oriented copywriting (SMS, push notification, and/or email marketing)
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
• Strategic thinking skills, able to develop ideas into actions that drive business results
• Curious and resourceful self-starter, with ability to solve problems and seek new information
• Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
• Comfortable operating on own accord and navigating ambiguity
• Knowledge of thoroughbred racing is a plus, though not mandatory