Responsibilities

• Serve as the day-to-day lead for lifecycle marketing campaign execution across FOX One, driving coordination of initiatives from strategy through deployment and ensuring timely delivery across email, push, in-app messaging, and other owned channels.
• Collaborate with business units and brand leads to gather lifecycle objectives, audience segments, messaging priorities, promotional calendars, and KPIs.
• Coordinate with internal teams (e.g., design, operations, merchandising, product, analytics) to develop and deliver assets across lifecycle touchpoints including acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs.
• Manage and maintain a centralized lifecycle campaign calendar, ensuring visibility across brands and alignment with programming, product launches, tentpole events, and acquisition initiatives.
• Track campaign timelines, approvals, QA processes, and deployment milestones using project management tools.
• Monitor and report on campaign performance across the lifecycle funnel (open rates, CTR, conversion, retention, etc); assist in generating actionable insights to optimize messaging, timing, segmentation, and frequency.
• Support A/B testing initiatives to improve engagement and conversion across the customer journey.
• Operate with agility in a fast-paced environment, quickly adapting to shifting priorities, new initiatives, and evolving business needs while maintaining high standards of execution.