Responsibilities

• Campaign Management: Execute the email/SMS deployment calendar, managing the workflow from initial brief through final deployment.
• Lifecycle Automation Enhancement: Audit and enhance existing automated journeys within Marketo (e.g., Welcome, Post-Booking, Cross-Sell, Re-engagement), identify performance gaps, and implement improvements to increase engagement and revenue.
• Cross-Functional Collaboration: Partner with Creative, Product, Web, and Revenue Management teams across the U.S. and Canada to ensure brand alignment and market localization.
• Segmentation & Data: Collaborate with Analytics to define audience segments and coordinate data pulls; manage campaign tracking via web analytics tools.
• Quality Assurance: Lead the proofing, testing, and QA process within Marketo to ensure accurate segmentation, tracking, personalization logic, and deployment readiness.
• Optimization: Design and execute A/B tests (e.g., subject lines, content, send times, segmentation strategies) while proactively identifying broader lifecycle opportunities to improve automation performance and overall lifecycle effectiveness.
• Reporting: Analyze campaign performance using ESP and web analytics tools, delivering actionable insights and optimization recommendations to leadership.